When I heard a new Bank of America commercial (No. 2 on this page) end with the words ...
That's the enormity of rewarding connections. That's Bank of America.... I couldn't believe my ears. I Googled the words I thought I'd heard and was happy to learn the bank has helpfully posted the whole thing to its Web site, with a transcript that confirmed my perception.
So I don't need a trip to the ear doctor.
But BofA needs a dictionary. Because the primary meaning of "enormity" is, depending on your choice of reference ...
* "An outrageous, improper, vicious, or immoral act."Yes, "enormity" can secondarily refer to something of "large size or scale."
* Or "outrageous or heinous character," as in "the enormity of war crimes."
* Or "a monstrous offense or evil."
But wouldn't you expect an organization Consumerist.com readers took to the championship round in the quest for "Worst Company in America" -- a company compilers of the American Customer Satisfaction Index ranked dead last in 2012 -- to be more careful in its choice of words?
Then again, maybe not.