tag:blogger.com,1999:blog-16863825.post7954031329998528462..comments2023-09-11T22:27:00.008-05:00Comments on Meyerson: PR’s ‘Dark Side’ not always a mythCharlie Meyersonhttp://www.blogger.com/profile/06381827310845177039noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-16863825.post-57472016275413848762012-11-12T15:37:25.673-06:002012-11-12T15:37:25.673-06:00Charlie, what useful advice you and my old friend ...Charlie, what useful advice you and my old friend Michelle offer. <br />I’ve worked both sides of the street – as a TV news assignment editor in<br />Chicago for a hundred years, then as a communications director at a large<br />association for nearly as long– and find your insights dead on and a benefit to<br />journalists, PR professionals and, eventually, the audiences that both are<br />trying to reach. Thanks!Dave Jaffenoreply@blogger.comtag:blogger.com,1999:blog-16863825.post-31791806191973334742012-10-25T20:46:22.080-05:002012-10-25T20:46:22.080-05:00Great, Charlie! Love how you and Michelle come fro...Great, Charlie! Love how you and Michelle come from different directions and meet in the middle. Good PR is good for the reporter AND the client, as you both so nicely illustrated. Marj Halperinhttp://www.marjhalperin.comnoreply@blogger.comtag:blogger.com,1999:blog-16863825.post-64996153928512376552012-10-23T22:17:27.536-05:002012-10-23T22:17:27.536-05:00Michelle I wish there was a "like" butto...Michelle I wish there was a "like" button for this. Great post Charlie and thanks for sharing Michelle.Starr McCafferyhttp://www.chicagoprfirm.comnoreply@blogger.comtag:blogger.com,1999:blog-16863825.post-17796271398229556732012-10-23T22:03:24.091-05:002012-10-23T22:03:24.091-05:00I'm fine with that, Michelle!I'm fine with that, Michelle!Charlie Meyersonhttps://www.blogger.com/profile/06381827310845177039noreply@blogger.comtag:blogger.com,1999:blog-16863825.post-8299175820885343152012-10-23T21:35:30.103-05:002012-10-23T21:35:30.103-05:00Hi Michael, thanks for commenting on this post. Ch...Hi Michael, thanks for commenting on this post. Charlie may want to weigh in on this, but I'd be more direct. The reporter has every right to say "Hey, why not do your homework, especially since Google makes it so easy for you to research what I write about. Don't call me with topics I don't cover. You're taking up my valuable time, and you're wasting your client's money."<br /><br /> That kind of verbal jolt is the best lesson any rookie PR person needs to become better at serving the media. Thanks again for your comment, Michael.<br />Michelle Damicohttp://www.michelledamico.comnoreply@blogger.comtag:blogger.com,1999:blog-16863825.post-86025757983791689732012-10-23T15:31:24.681-05:002012-10-23T15:31:24.681-05:00Great post, Michelle. In a bit of a related story...Great post, Michelle. In a bit of a related story, I got a call from a reporter at a Chicago publication to be remain anonymous wondering if I could offer the reporter some guidance on how to handle PR people who don't do their homework. My response/advice to the reporter:<br /><br />1. Tell the PR person that your time is valuable.<br />2. Tell said PR person that your client’s time is even more valuable, given that the agency is being paid a fee that (undoubtedly) is part of that person’s salary.<br />3. Last, ask this question: “Don’t you think that your salary is worth doing the extra research that it takes to know that I cover nothing of the sort that your pitch asks about?”<br /><br />Sounds like PRPFH found a new job bugging my friends.<br />Michael Shmarakhttp://www.dkcnews.comnoreply@blogger.comtag:blogger.com,1999:blog-16863825.post-48361428825508515362012-10-23T09:05:22.562-05:002012-10-23T09:05:22.562-05:00Very true,PRPFH make it tough for all.Very true,PRPFH make it tough for all.Kevin Lampehttp://kurthlampe.comnoreply@blogger.com