X marks spot / Twindex debuts / Rule 1 ...

Thursday, August 2, 2012
3 things Chicago for Thursday:

Courtesy Army Corps of Engineers, Chicago Park DistrictX MARKS THE SPOT. The revamp of Northerly Island -- you may remember it as Meigs Field -- is about to get under way.

MEET THE TWINDEX. Twitter's introduced its own political index, rating the presidential candidates based on sentiments expressed in the hundreds of millions of tweets sent every day. As of this posting, it finds Obama leading Romney by a dramatic margin.

RULE 1. 'ASSUME MOST OF THE AUDIENCE ISN’T INTERESTED.' From the (2005) archives, some thoughts on writing "headlines that work" -- to get readers to read things they THINK they're not interested in.

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