This book about the toy biz will be a TV series. Here's the author in 1998.

Monday, September 26, 2016
“I went in with this naive notion that what I was going to find … was sort of this fun-filled Santa’s workshop.”

Toy Wars cover
(Click or tap for audio)
Author’s book inscription
Reporter G. Wayne Miller’s inside story about the 1980s and ’90s battles between the toy companies Mattel and Hasbro, Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them, is in the works as a drama series from Amazon, starring and co-written by Josh Gad (Frozen, Angry Birds, Broadway’s Book of Mormon).

… Which makes timely my 1998 interview with Miller—a session he called “absolutely great” and one that he’d remember “for years.”

As he then described his five-year mission, “I went in with this naive notion that what I was going to find inside Hasbro or any giant toy company was sort of this fun-filled Santa’s workshop. And, in fact, what I found was a very brutally competitive business.”

Let’s set the WABAC Machine for a time before iPads, iPhones and iPads took center stage in kids’ imaginations to hear a firsthand account of the real-life drama that shaped generations of childhoods.

Footnote: Almost seven years before this interview, I had a personal interaction with Kenner Products, eventually subsumed into the Hasbro empire. It was the subject of my first column for Oak Park’s Wednesday Journal newspaper, newly resurrected on this blog.

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