They didn't do a very good job." And then she handed me this page.
Beyond the antiquated absurdity of this practice -- ridiculed by the "This Page Intentionally Left Blank Project" -- why would any company leave a page blank in an era where attention is so valuable a commodity intentionally?
Why not use that space for something more useful, engaging -- or at least more fun -- than a paradoxically wrong message?
Instead of that dumbly robotic note, take a leaf from Wendy Clark, senior vice president at what Fortune calls "the biggest consumer brand on Facebook" -- Coca Cola -- and act "humanly"?
Some suggestions for better ways to use that blank space -- and take the relationship with customers to a new level:
1. "Not much to see here. Want more to read? Follow us on Twitter and Facebook."What higher use could you find for blank space that would be seen by thousands of people?
2. "Give this page and a crayon to a kid and ask him or her to draw a picture of a wonderful future."
3. "This page intentionally left blank -- except for this sentence and the logo above, both of which we wanted you to appreciate in a space of their own, free of interference from other, more prosaic elements."